As Dainis Graveris has written once, “sketching isn’t time-consuming and is a really good way to put ideas in your head right on paper. This is the single most important part of the design process. Follow trends not for their own sake but rather to be aware of them: longevity in logo design is key.ĭevelop the logo design concept(s) around the brief and your research. Problem-solve first, design later.Ĭonduct research on logo designs that have been successful and on current styles and trends that may relate to the design brief. With practice, you will no doubt develop your own.Ĭonduct a questionnaire or interview with the client to get the design brief.Ĭonduct research on the industry itself, its history and competitors.
Create my company logo professional#
Below, we have listed the typical process that professional logo designers follow. When creating a logo, follow a process that ensures the final design meets the needs of the clients. A logo takes thought and creativity, and many elements combine to make a good one.” (via Harrison Mcleod) They’re small, they look easy to do, so no problem, right? When you only see the result of a designer’s efforts, the logo creation can look like it was a simple task. “Some wonder what’s so difficult about creating a good logo. A great logo essentially boils down to two things: great concept and great execution. A logo should be able to be printed at any size and, in most cases, be effective without color. A concept or “meaning” is usually behind an effective logo, and it communicates the intended message.
What Makes A Good Logo?Ī good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner’s intended message. The subject matter of a logo can be almost anything.”įor more on Paul Rand, consider reading the book Design, Form & Chaos. A logo is less important than the product it signifies what it represents is more important than what it looks like. A logo derives meaning from the quality of the thing it symbolizes, not the other way around. A logo is rarely a description of a business. A logo does not sell (directly), it identifies.
Paul Rand, one of the world’s greatest designers states that “a logo is a flag, a signature, an escutcheon, a street sign. The logo is one aspect of a company’s commercial brand or economic entity, and its shapes, colors, fonts, and images usually are strikingly different from other logos in the same market niche. The design process must aim to make the logo immediately recognizable, inspiring trust, admiration, loyalty and an implied superiority. To understand what a logo is, we first must understand what the main purpose of logos is.
Create my company logo how to#
In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity. While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox. There have been numerous creative logo design showcases, logo designresources and logo design tutorials posted across the Web.
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